Internal States Made Visible

Director | EP at GRAYN Media

Hi, I'm Joon, a commercial director based in North Vancouver, BC. My work looks for a physical or visual device for something otherwise intangible: care in a process, distortion in perception, identity under pressure. As Executive Producer at GRAYN Media, I bring that same instinct to commercial production for brands across Canada and the US.

Latest Project
VISIT GRAYN MEDIA

MASKING (Ray-Ban Spec)
Director

Silhouettes of five people standing in a dark, dimly lit room, with some faint light behind them. One person is sitting in the background, and there is an orange object on a table in the foreground.
A woman with dark hair facing a white mask with dark sunglasses, set against a dark background.
A person with blonde hair, wearing a dark shirt, stands in a dark space illuminated by red light, with their arms crossed.
Person wearing a red hooded cloak, facing away in a dark setting.

BLOOM (Molly Tea)
Director / Producer / Editor

Person sitting on a pink flower field reading a book.
A young girl with a black hat and white shirt with blue suspenders looking down, blurred view through a glass or mirror.
Close-up of person holding a fireworks stick and a firework rocket.
Close-up view of a dark, irregularly shaped object with glowing yellow-green spots inside, against a warm, reddish background.

WE MEAN WELL (Wize Tea Spec)
Director

A man with brown hair and blue eyes looking inside a refrigerator, reaching for a bottle of soda, with various food items visible on the shelves.
A man with short dark hair and a checkered shirt smiling in a brightly lit room with curtains and colorful artwork behind him.
A hand holding a can of Wize iced tea with lemon flavor and a glass bottle of iced tea in the background.
A man in a blue plaid shirt standing at a kitchen sink, with colorful abstract patterned cabinets and a marble countertop, decorated with various containers, a fruit tray, and a black and white polka dot vase.