Vancouver Commercial Director

Hi, I'm Joon, a commercial director based in North Vancouver, BC, specializing in visually driven films and character-led narratives. I enjoy exploring the intangible; things such as unbridled devotion, social dynamics, and identity under pressure.

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MASKING (Ray-Ban Spec)

Director

Silhouettes of five people standing in a dark, dimly lit room, with some faint light behind them. One person is sitting in the background, and there is an orange object on a table in the foreground.
A woman with dark hair facing a white mask with dark sunglasses, set against a dark background.
A person with blonde hair, wearing a dark shirt, stands in a dark space illuminated by red light, with their arms crossed.
Person wearing a red hooded cloak, facing away in a dark setting.

BLOOM (Molly Tea)

Director / Producer / Editor

Person sitting on a pink flower field reading a book.
A young girl with a black hat and white shirt with blue suspenders looking down, blurred view through a glass or mirror.
Close-up of person holding a fireworks stick and a firework rocket.
Close-up view of a dark, irregularly shaped object with glowing yellow-green spots inside, against a warm, reddish background.

WE MEAN WELL (Wize Tea Spec)

Director

A man with brown hair and blue eyes looking inside a refrigerator, reaching for a bottle of soda, with various food items visible on the shelves.
A man with short dark hair and a checkered shirt smiling in a brightly lit room with curtains and colorful artwork behind him.
A man in a blue plaid shirt standing at a kitchen sink, with colorful abstract patterned cabinets and a marble countertop, decorated with various containers, a fruit tray, and a black and white polka dot vase.
A hand holding a can of Wize iced tea with lemon flavor and a glass bottle of iced tea in the background.