Director & Photographer
Concept-Driven Visual Stories Exploring Humanity
Independent Director | EP at GRAYN Media
Hi, I’m Joon, a director and photographer based in Vancouver, BC. As a freelance director, I craft conceptually driven, emotionally nuanced visual stories that explore the tension of the human experience. As Managing Director and Executive Producer at GRAYN Media, I oversee agile commercial campaigns with that same meticulous eye.
Directing Work
FIVE (Ray-Ban)
Spec Commercial - Director & Editor
BLOOM (Molly Tea Canada)
Client Work - Director & Editor
Photography & Zines
Selected still work and digital zines.
An ongoing exploration of my thirties. Centered on Welcome to 30, this space serves as a real-time archive of the decade leading up to forty, released through a collection of digital and print zines.
Welcome to 30: Vol. 2
SLIFE - Digital zine
Welcome to 30: Vol. 1
A Cave Begets a Tree - Digital zine
PROJECTS
Welcome to 30 | Photography Project
The making of a photo book that documents the journey of thoughts throughout my 30s. A series of zines consisting of photographs and writings, culminating into a final photo book.
RHO | YouTube Channel
An audiovisual medium to explore my thoughts pertaining to creativity and intentionally using a camera. Simultaneously an excuse to buy and review gear.
We All Have Casts | Podcast (hiatus)
Each guest writes a thank you letter to someone influential in their life. A medium to examine the impact of our lives and how identities are shaped.
Products
The second LUT in the Capsule LUTs series. I am approaching this series of LUTs like a capsule wardrobe: a collection of LUTs that will cover most of your needs.
This neutral utility LUT provides a versatile starting point that can be further tweaked to taste. It was created in DaVinci Resolve for Sony cameras capable of shooting in 10-bit S-Log3, such as the Sony a6700, FX3, A7SIII, A7IV, and A7RV. I have added a slight rolloff in the highlights, tempered contrast, and mild saturation with pleasing luminance adjustments—all while retaining proper skin tones. It works great in a variety of scenarios.
Click on a sample image to view fullscreen!
Please note that LUTs are not meant to be one-and-done tools. I would recommend correcting white balance and exposure at the clip level. After applying the LUT you may need to add more contrast or saturation to taste.
For those working in a DaVinci Wide Gamut color managed workflow, I have also included the DWG version of this LUT for you to put in the middle of your node chain! I use this when I want finer control over my nodes.
Included:
1 Zip file containing 2 .Cube LUT files.
Sample video: https://youtu.be/rxNEoSEIjaw
Welcome to 30: Issue 01
36 pages · PDF · Instant download
A digital edition of my first ever zine, A Cave Begets a Tree. This is also the first zine in the Welcome to 30 project, a project that documents the experiences and learnings of my 30s.
A Cave Begets a Tree is essentially taking stock of who I am as I begin my 30s. There was no predetermined theme at the outset of this project and I captured whatever I naturally gravitated towards. I have found that this also becomes reflective of my daily life—how am I living? What is my lifestyle?
The result is a visual exploration of who I am as I enter my 30s. A core element I have identified is that I am extremely relational so I have organized this zine into chapters that explore myself in the context of various types of relationships. There are thoughts on extraversion, friendship, family, love, and managing feelings of isolation.
Please note, this is a digital copy of the zine in PDF format.
All photos were taken on the Leica M-P 240 and Voigtlander 35mm f2 Ultron.
The first LUT in the Capsule LUTs series. I am approaching this series of LUTs like a capsule wardrobe: a collection of LUTs that will cover most of your needs.
This base utility LUT provides a strong starting point and near-final image. It was created in DaVinci Resolve for Sony cameras capable of shooting in 10-bit S-Log3, such as the Sony a6700, FX3, A7SIII, A7IV, and A7RV. I have added natural rolloff in the highlights, healthy contrast, saturation with pleasing luminance, a tinge of green in the shadows, with a push to magenta in the highlights, all while retaining proper skin tones. The result is a beautifully stylized image that is well balanced.
Please note that LUTs are not meant to be one-and-done tools. I would recommend proper white balance and exposure at the clip level. After applying the LUT you may need to add more contrast or saturation to taste.
Samples: